On-brand ads, at the volume testing needs.

Static and video ads for ecommerce brands, made with AI and directed by hand.

For brands spending $10k+ a month on paid social.

Start an enquiry See the work

One ad in. Ten out.

Each case starts from an ad that's already proven: one the brand has kept paying to run. We rebuild it and make ten variants, each changing one thing. Same brand, same buyer.

The original

    Ideas aren't the limit. Production is.

    • Meta rewards ads that are genuinely different from one another, and charges more for ones that aren't. Recolouring one layout doesn't count as a new ad.
    • Winning creative fatigues fast: often inside two weeks, and quicker in beauty.
    • A freelancer is around $3,000 a month for roughly twenty statics in a single ratio, with no video and no copy. Performance creative agencies start near $5,000 and work in three-week cycles.

    So most brands test far less than they should, and ride one winner until it dies.

    Who it's for.

    If you're not sure you fit, ask. We'd rather say no than sell you something that won't work.

    A good fit

    • Ecommerce and DTC brands spending $10k+ a month on paid social
    • A founder and one or two marketers, with no in-house creative team
    • Ads that tire faster than you can replace them
    • A brand that has to look like itself, not like stock AI

    Not a fit

    • No ad spend yet
    • You only want UGC or creator content. We make the product-led ads that run alongside it
    • You're not looking to scale your ad spend
    • You need someone to run your ad account. We make the ads; your team or agency buys the media

    What we make, and what we don't.

    We do one kind of creative well: the product-led ads that AI can now make to a professional standard.

    We make

    • Static ads, with or without a headline on the image
    • Short product clips, 5 to 10 seconds, with sound, hook and captions
    • A 20 to 30 second multi-beat video ad each month
    • Every ratio, with ad copy written in your voice

    We don't make

    • UGC or talking-head video
    • Influencer or creator content
    • AI people presented as your customers
    • Before-and-after or results imagery

    Keep your creators. UGC and influencer video still do something nothing else can: a real person, in their own words, vouching for you. What they can't do is supply the volume. We make the product-led ads around them, so your creators aren't carrying the whole account on their own.

    Not ready to buy anything?

    Start with a free audit.

    Send us your brand. We'll look at the ads you're running now and send back three gaps: angles you're not testing, ads too alike to count as different, things your reviews say that your ads don't.

    Free, no call, no follow-up sequence. Ask for an audit

    Start here

    The Rebuild

    $750

    One-off. Comes off your first month if you start a retainer within 30 days.

    Send us the ad that's already working. We rebuild it on-brand and make ten new variants from it: new hooks, new angles, new formats.

    • Your winning ad, rebuilt in your locked look
    • 10 variants: 7 to 8 statics and 2 to 3 short clips
    • Every file in 4:5, 9:16 and 1:1, with three copy variants each
    • A short note on what each variant is testing
    • Direction approval before the variants are made
    • Delivered in 5 working days. No ad account access needed

    You're not betting on a new idea. You're testing how well we handle one you've already proven.

    Enquire about the Rebuild

    Then, a steady supply.

    Two retainers. Same work, different cadence. Month to month, no minimum term.

    MonthlyOne drop a month BiweeklyA drop every two weeks
    Static ads a month1020
    Product clips a month612
    20–30s video ad1 a month1 a month
    Files a month~44~86
    Ratios and copyAll ratios, 3 copy variants per conceptAll ratios, 3 copy variants per concept
    Test plan and directionBefore every dropBefore every drop
    The readMonthly: what won, what died, what's nextEvery drop. The second set each month is built from what the first one showed
    Founding rate $2,500per month. $3,500 thereafter $4,500per month. $6,000 thereafter
    About $57 a file About $52 a file. Best if your ads tire in under two weeks
    Enquire about Monthly Enquire about Biweekly

    Common guidance puts creative at twenty to twenty-five percent of paid social budget. At $30,000 a month in spend, that's $6,000 of creative. Both tiers sit under it.

    Not sure which fits? Tell us about your account and we'll recommend one.

    Ad 40 looks like ad 1.

    Before we make anything, we write your brand down.

    Every product, the claims you've cleared, the things you never say. The lighting, palette, surfaces and crops that make an ad look like yours, and the buying angles your customers actually respond to. Every ad is made from that, not from a prompt typed from memory.

    It's why the look holds at volume, why every claim traces back to something you gave us, and why each drop is sharper than the one before it. We draft it from your site, socials and ad library; you only correct it.

    How it works

    1. 1
      Enquiry

      Tell us what you're after. We reply within two to three working days with a couple of honest thoughts on your current ads and what we'd suggest.

    2. 2
      Set-up

      We draft your brand context before we start. You send product photos and your cleared claims, and correct what we got wrong.

    3. 3
      Plan

      Angles chosen from your reviews, your category and what your account already knows. You see the plan before production starts.

    4. 4
      Direction

      Three or four hero frames. You approve one look. Nothing gets made in volume until you've said yes.

    5. 5
      Delivery

      The full set in every ratio, named by angle, with copy and a one-page launch note on what to run and what to watch.

    6. 6
      The loop

      We read the results and build the next drop from them. What the data proves goes back into your brand context.

    After the first drop, every drop starts again at step 3, built from what the last one showed.

    Who you'll work with.

    Harry, founder of House of AYCH

    Harry

    Founder, House of AYCH

    Harry directs every ad and reads every enquiry himself.

    So the person you talk to is the person making the work. No account manager in between, and nothing handed to a junior once you've signed.

    He also takes apart live ads on YouTube: why a brand's longest-running ad works, and how he'd rebuild it. If you want to see how he thinks before you get in touch, start there.

    Watch on YouTubeFollow @by_aych on Instagram

    Guarantees

    First set, or your money back
    If the first set isn't on-brand enough to run, we rework it until it is. If it still isn't right, it's refunded in full.
    Unlimited revisions inside the approved look
    Revisions cost us minutes, so we don't count them. A new direction after sign-off is new concept work.
    On time, or it's free
    The Rebuild in 5 working days, every retainer drop in 7, counted from the day we have your photos and cleared claims.

    We don't guarantee return on ad spend. That depends on your offer, pricing, site and media buying, none of which we touch.

    How we use AI

    • No synthetic people presented as your customers, endorsers or reviewers.
    • No real person's likeness. Anyone who appears in an ad is AI-generated.
    • No before-and-after or result imagery.
    • Every claim traced to a fact you supplied and cleared. Nothing invented.
    • Real reviews only, used word for word and attributed.
    • Platform disclosure handled per Meta, ASA and FTC rules, and you approve every asset before it runs.

    Questions

    What happens after I enquire?

    Harry looks at your site and the ads you're running now, then replies within two to three working days with a couple of honest thoughts and what he'd suggest. If you asked for the free audit, that's the three gaps. If it's a fit, we agree the first set. If it isn't, we'll say so.

    Who is this for?

    Ecommerce and DTC brands spending $10k+ a month on paid social, usually a founder and one or two marketers with no in-house creative team. If you have no ad spend yet, aren't looking to scale it, or need someone to run your ad account, we're not the right fit.

    Will it look like our brand?

    Before anything is made, we write your brand down: products, cleared claims, visual rules. You approve the look on three or four frames before we make anything in volume. If you'd rather see it first, start with the Rebuild.

    We already use UGC creators. Do we still need this?

    Keep them. UGC does something we don't: a real person vouching for you. We make the product-led volume around it, so every test isn't waiting on a creator's next delivery.

    Can we start small?

    Yes. The Rebuild is one ad and ten variants for $750, with no account access and no commitment. If you move onto a retainer within 30 days, it comes off your first month.

    Is it compliant?

    No synthetic people as customers or endorsers, no result imagery, every claim traced to something you supplied and cleared, platform disclosure handled, and you approve every asset before it runs.

    What if the ads don't perform?

    Performance depends on your offer, pricing, site and media buying as well as the creative. What we guarantee is on-brand creative, at volume, fast enough to find the winner. The read after each drop is how we get better at finding it for you.

    Why AI?

    Because it makes volume and speed possible without losing the look. We only use it where it holds up to a professional standard: product-led statics and video. Everything is directed and checked by hand.

    Do you need access to our ad account?

    Not for the Rebuild. For a retainer, read-only access, so the read is based on your real numbers.

    Tell us what you're after.

    We read every enquiry ourselves and reply within two to three working days, usually with a couple of honest thoughts on your current ads.

    Read by Harry. No automated call booking, no email sequence.

    Start an enquiry

    Takes about two minutes. Tell us your brand, what you're after and, if you like, an ad that's working.